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Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to the website by obtaining a high-ranking placement in the search results page of search engine (SERP)-including Google, Bing, Yahoo and other search engines.Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount of visitors to the website by obtaining a high-ranking placement in the search results page of search engine (SERP)-including Google, Bing, Yahoo and other search engines.

Looking for a Expert in Digital Marketing to get more customers

What do I do – Just SEO?

I am a search marketer, which means I do organic SEO as well as paid search campaigns on Google Adwords (AdWords Certified since last 7 years). However, I would say that SEO is my first wife(10 years old) and it was a love at first sight J. I got married to PPC few years and have mastered the art of lead generation from Google Adwords. In short, I love both of them and can help any business grow using SEO and Google Adowrds/Pay Per Click.

Can SEO work for any website

I get lot of leads every day from my website as it ranks high on search terms like SEO expert, SEO Expert in Delhi, SEO Consultant, SEO consultant in Delhi and many more. Since I have limited bandwidth, I cannot work with everyone simple because SEO cannot work for any website. It actually can but you have to read this to understand what I am trying to say. You will have to understand that SEO is an ongoing race which requires training. Just like any other competition exam or sport you need to start from basics and train hard so that you out beat the competition in long term and not just a flock.

Let us understand by example:

Let’s say you have a son who is 80 kg in weight and you have a dream that he should win 200m Olympic race. You go to an athletics private coach and say that you want to race your fellow in next Olympics and win 200 m race. Now a good coach would give you a genuine feedback and advise that you child may not be ready to participate in next Olympics because it is a major competition and you have to prepare yourself to participate in that level. The best what he can do is start the training process where the child has to reduce weight and start running every day to build speed and stamina. Then the next step would be to participate in small local races and then go on for bigger milestones

Why do you need SEO?

Occupy the real estate: Even today I would say that the market is not competitive for local keywords. Competition is less and opportunity is limitless with SEO. This is a good time to occupy digital real estates (positions on search engine with help of SEO consultant) for all local business related keywords. This will give you early mover advantage in long term.

PPC is getting expensive every day: There is a way to rank quickly on page 1 by paying Google on pay per click basis. This is a good way to start when you are short of business leads. However, what we have seen in the last 5 years that the cost per click has grown Multifood due to competition and this will continue to grow as it a bidding model. A good search marketing strategy would be to invest in SEO at the very early stage by engaging an SEO agency or an SEO expert in parallel with your PPC campaign. The objective should be to reduce PPC budget in the next 1 year and occupy real estate on search engine using SEO. This will remove dependency on PPC campaign.

Beat the competition: If you are new in business but really have a great product or a service which people will like then SEO can really help you beat your competitors without giving a big hole in your pocket. Especially if you are in B2B business


The biggest mistake which most of the companies or individuals make that they try to connect with a seo consultant, an expert or an SEO Agency, after they complete their website design and development process.

SEO always starts before development of a website. Clients who outsource projects face lot of difficulty implementing SEO protocols after website development. This is because most of the designer, developers and even big web development companies do not have inhouse experienced SEO professionals to give them guidance on best SEO practices. They usually focus on module development and deployment as per the discussed scope with the client. Adhering to SEO protocols is something which is at the bottom of their task list or mind.

If you want to leverage organic traffic on your website then Search engine optimization expert should be hired at the very early stage of website development. Right engagement of SEO expert with your development team is very important to implement the right SEO architecture.

What is SEO Architecture?

Websites architecture is very similar to a construction architecture of any building or an apartment. Let’s say you visit an apartment where you have a toilet entry from balcony and bedroom entry from bathroom. How difficult it would be for you to find a bedroom or toilet in this case? – Difficult right?. Similarly website is also just like your apartment where you would like to have right entry and exits for your internal pages. Search engine robots or bots are very similar to any guest who visit the website once in a while and eager to see any new pages in the website, which they would like to rank if it can solve service related query of their search engine users.

Before even thinking about ranking a website for any keyword, it is important to make your website eligible to rank on search engines. If your business is in India and anywhere near to Delhi, Noida, Ghaziabad, Gurgaon or Faridabad, then my seo consulting services can help you find search engine optimization roadblocks in your website and make it 100% eligible to rank on search engines.

SEO freelancer or SEO Company?

This is a great question. Frankly there is no way you can blindly trust any company or freelancer.

However in my 10 years of career as SEO consultant for multiple agencies I can tell you that most SEO agencies work like a manufacturing company and SEO projects are worked as an assembly line where every project is treated with same methodology.

SEO works very differently in every industry. Some SEO tactics which work in travel may not work in fashion or in ecommerce. Unlike SEO companies I as a freelancer understand the clients requirement, analyse the completion and they strategy and implement what is best for your business / industry.

Why Companies should Hire SEO Consultant?

In most cases, companies struggle to get the right talent for seo. This could be because of various reasons like – lack of knowledge, budget constraints and previous bad seo hiring experience.

The fact is that any good search engine optimization specialist who works with a digital marketing agency would hesitate to leave an agency and join your company which focus only on your internal seo marketing projects. Make sense? The best way out of this situation is to hire one local seo consultant (Freelancer or a consultant from a company).

How much do I charge?

Tobe very frank I am expensive than most of the freelancers and SEO agencies in Delhi NCR. I am expensive because I give personal attention to my client’s website, 3 times more time than any other SEO agency and give 200% to deliver results in minimum time. There is no point hiring a cheap SEO freelancer if he fails to deliver any significant result and all the money is wasted for nothing.

What is included in SEO services cost?

I do full service SEO which includes complete technical audit of the Site, On site recommendations and changes and building authority links. I have a small team of designer, developer and content writer who assist me in doing technical changes and writing quality content for content based link building. In short, I manage every aspect of SEO for your project from design to content